Search Engine Optimization (SEO) is essential for the success of your online business. If your website is search engine optimized, it will be easily found by online searchers. The higher the rank of your website in search engines, the more chances that clients will enter your website to see what you have to offer. This is why you have to make sure that your website is SEO friendly. This can be achieved by hiring the services of a professional SEO company. The problem is that there are thousands of SEO companies on the internet. Some of them use safe practices and some of them do not. If you do not select a professional SEO company that uses legal methods, you risk being penalized.
There are many things you should know before choosing SEO company. You have to know the tactics they use and the methods they utilize in order to rank high in search engines. For example, some companies use“cloaking”. This is a tactic that is used by a lot of companies.This tactic allows the websites to know when a visitor comes to the website and it then feeds the visitor different content and another different content to search engines or other visitors. This tactic is against all the terms of service of search engines. This is why you should stay away from companies that use that tactic because it can get your website banned from search engines. Also some companies use automated link building methods/tools which is not a good thing. Link building requires experience, time and effort. So you are better off with a company that does not use an automatic method to build links.
If you find a company that offers a great service for a competitive price and you made sure that it does not use cloaking or automated link building, you have to ask one last question. You have to ask the company if they have ever gotten a client’s website penalized. If they did, you need to know when it happened. This can happen as a result of a sudden change in the TOS or some kind of oversight. This is why you have to ask. If that happened a long time ago, then it is fine but if it did happen weeks ago, you are better off searching for another SEO company.
Source : http://eqbuffaloseoconsultancy.webs.com/apps/blog/show/20557904-the-importance-of-search-engine-optimization
There are many things you should know before choosing SEO company. You have to know the tactics they use and the methods they utilize in order to rank high in search engines. For example, some companies use“cloaking”. This is a tactic that is used by a lot of companies.This tactic allows the websites to know when a visitor comes to the website and it then feeds the visitor different content and another different content to search engines or other visitors. This tactic is against all the terms of service of search engines. This is why you should stay away from companies that use that tactic because it can get your website banned from search engines. Also some companies use automated link building methods/tools which is not a good thing. Link building requires experience, time and effort. So you are better off with a company that does not use an automatic method to build links.
If you find a company that offers a great service for a competitive price and you made sure that it does not use cloaking or automated link building, you have to ask one last question. You have to ask the company if they have ever gotten a client’s website penalized. If they did, you need to know when it happened. This can happen as a result of a sudden change in the TOS or some kind of oversight. This is why you have to ask. If that happened a long time ago, then it is fine but if it did happen weeks ago, you are better off searching for another SEO company.
Source : http://eqbuffaloseoconsultancy.webs.com/apps/blog/show/20557904-the-importance-of-search-engine-optimization
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