Thursday, 20 December 2012

Optimizing New Websites for Search Engines

Source : http://eqbuffaloseoconsultancy.webs.com/apps/blog/show/20708234-optimizing-new-websites-for-search-engines

If you are a new member in the world of the internet and you just took your business online, then you must have heard about the term “Search Engine Optimization” also known as SEO. SEO is a technique that allows your website and its pages to become friendlier to search engines (that is, your website is optimized for search engines). It allows these search engines to easily analyze & understand your website. This understanding enables users of search engine to locate your website easier and faster. When they search a specific keyword that is related to your website, if your website is SEO friendly and is optimized for that keyword, it will rank high on search engine results. This means more visitors, more traffic and more money.

There are many ways to make your website SEO friendly. As a webmaster, you have to make sure not to break any terms of service of any search engines so you do not get penalized by these search engines.  Some webmasters implement SEO strategies and methods that are illegal. For example, you can get penalized by using hidden texts or links on the web pages, cloaking, keyword stuffing and excess use of anchor text in your backlinks. Also the usage of excessive automatic queries to different search engines such as Google Web with irrelevant wording can damage your website.

Choosing the correct keywords or key phrases will affect the SEO of your website. Using the correct keyword will help target specific visitors to your website. This means that the visitors who will visit your website will be interested in what you have to offer. This means that it will help improve your business and generate more money. If you run a local business, you should add the name of the city or the town to the keyword. You should also use from three to five keyword phrases. That will help you to get quicker rank for long tail keywords and get decent amount of traffic via search engines.

After picking the keywords, you have to start optimizing the content of your website. Using these words in the articles and the posts on your website and making sure that they are keyword-rich. On the other hand you have to make sure that you do NOT use excess keywords on your article/post/content – You have to keep in mind that, your content is to read by human readers. So, you have to do it without spamming – That is what most of the search engiens recommends even. These things will help the spiders of the search engines to feel that the content you have added is relevant to what people are researching for.

Apart from these things there are lots to be covered on SEO; Main two areas are on-page SEO and off-page SEO. Keep reading our blog to learn more.

Hire SEO consultant London at etheeseoservices.co.uk

Hire Buffalo SEO experts at eqbuffaloseoconsultancy.webs.com

No comments:

Post a Comment